Different Online marketplaces and their best categories

Where are they available, what are the best practices for them, map availability and best categories.

Different Online marketplaces and their best categories

With so many e-commerce platforms out there, it’s hard to choose which one to use.

This is the 2nd (check HERE the 1st one) in our series of looking at different marketplaces that are out there.

As we discussed last time all of them promise the best opportunities for either shopping (getting the best price) or connecting with potential customers, but with such a variety of choices, shoppers and sellers can find themselves facing multiple paths with no knowledge of which one will lead them to their desired destination. 

As e-commerce shopping continues to boom, omnichannel sellers need to find opportunities in different marketplaces to get their products in front of hundreds of millions of potential customers, below is another range of marketplaces, and what they are good at to help you make that decision

Alibaba Map Availability (check Alibaba online stores)

Alibaba – China’s e-commerce giant and an excellent marketing engine for suppliers. For new vendors, it could take time to rise to the top of Alibaba’s search results but with the right and persistent approach – it’s not impossible. 

The best categories to sell on there are:

  1. Electronics
  2. Apparel
  3. Vehicles & Accessories
  4. Sports & Entertainment
  5. Home & Garden

Best practices:

  • As a B2B website, the best-sellers are generally items that can be mass-produced and sold wholesale to replenish inventory for companies.
  • Investing in a Gold Membership is a good choice especially if you plan to make Alibaba one of your main online marketplace channels.
  • Be sure to take advantage of Alibaba’s training and educational resources for sellers.

NewEgg Map Availability (check where NewEgg is shipping)

Newegg – an online marketplace for electronics/ hardware. With over 40 million customers in 20 countries, Newegg is the top electronics marketplace online highly popular amongst gamers.

The best categories to sell on there are:

  1. Electronics
  2. Automotive
  3. Sports

Best practices:

  • To make the most of your product listing try customizing your Newegg Store landing page with featured products, banners, and video.
  • Always keep an eye on your Newegg Seller Rating (which can range from 1 to 5 eggs).
  • Ship your orders within 72 hours to meet Newegg’s requirements.

Wish Map Availability (check where Wish is shipping)

Wish – an online e-commerce platform that facilitates B2C. With over 10 million users placing more than 2 million orders daily the platform has very active shoppers spending at least 20min daily on it. With more than 1 million merchants listing their products on Wish (mainly coming from China) the platform is selling directly to consumers. This is eliminating the distributor fees for the sellers while providing shoppers with low-priced merchandise.

The best categories to sell on there are:

  1. Hobbies
  2. Gadgets
  3. Home Decor

Best practices:

  • Fulfilling customer orders within 1-5 days of order placement will keep you away of Wish automatically initiating a customer refund.
  • Selling high-end, costly products on this marketplace can be a big struggle as the platform is well known to offer premium quality products at affordable rates.
  • Mind that you can sell in over 120 countries with Wish. Unless you open a multi-currency account for online sellers, your profit margins can be impacted by the exchange rates charged (by PayPal or by Payoneer).
  • With no monthly charges or listing fees, the platform is cutting 15% on the total order (which can be somehow high).

Curious about Amazon, eBay, Walmart, Etsy and Rakuten?

Check our previous blog post where we started this e-marketplaces list HERE. If you want to understand more and speak with us about how we can help you chose the right marketplace, or just to be kept informed – subscribe to our free weekly newsletter here. You can also check our free Marketplace Health check and also check how optimized your listings are.