The online world has seen so little formal policing that protecting your brand online is mandatory especially if you worked so hard to establish it. Failing to respond to threads quickly and taking actions against fraudulent activity can cost lost revenue, diminished customer trust, and tarnished reputation. And even with all that – the recognition of your brand on the online marketplaces can be critical to your success. We are sharing with you some measures, best practices, targeted technologies, and collaboration with other functional units that can make it easier for you to secure your unique business online from parties looking to cause damage.
NDAs for everybody (Wikipedia link)
No matter online or offline it’s worthy to ask anyone you hire to sign a Non-disclosure agreement. This is mentioned first because you can’t trademark something that hasn’t been created yet, but you still can bypass a pitfall. As we live in a wide-open environment this way everyone that signed NDA can’t discuss details about your project or use assets or resources from it (to create something on the side).
Trademark everything (Wikipedia link)
This step represents the most basic way to secure your brand online and retain control over it. You can not only trademark your business name but also your logo, slogan, product names, and motto. This in addition grants you the power to take legal actions for trademark infringement against everyone who steals or misuses your material (which will be protected in this case).
The e-commerce industry is expected to make $4.5 trillion in sales in 2021, with 2.41 billion people shopping online. And the global e-commerce market is expected to grow to $6.5 trillion by 2022. It’s critical to be one step ahead of your competitors to become a market leader.
Whether your customers are finding yo
Get your domains and Social Media Account
The most manageable way to shield your brand from scammers is to buy every single domain close to yours. Make a list of various spellings and domain variations and secure them for yourself. This may look a little excessive but don’t forget that fraudsters know the value of a brand as well as every marketer do. And they are working fast to profit from the brand value and customer loyalty legitimate marketers have built.
For example, let’s say your brand is Tool-Supplies and you register Tool-Supplies.com, but somebody buys Tool-Supplies.org or creates ToolSupplies.com, etc. that is known as “cybersquatting” or “typosquatting” – when somebody gets URL pretty similar to yours using different or incorrect spelling or alternative domain version of yours. This way they divert online traffic meant for your legitimate site – which is not even the worst-case scenario (which can include phishing and malware).
This applies to social media too as there is even people (online they are termed “trolls” – inserted Wikipedia link) launching pages with your brand logo and starts posting. Customers believe they are you and start communicating with them. And we can’t blame customers—the probability for them not knowing they’re dealing with an imposter is high. But we should worry about these deceptions which lead to customer harm, brand abuse, and can lead to higher customer service costs and more customer churn (caused by customer dissatisfaction by online brand abuse).
Train your employees
Your colleagues and employees must understand and practice the basics of staying safe online. Online security starts with simple rules as making sure all used passwords are strong. There are, of course, many more ways to do so – like online cybersecurity courses.
Monitor not only your brand but the marketplace
You can protect your web content with the setup of Google Alerts on any specific topic, phrase, or when a specific word/phrase is mentioned on websites, blogs, or other online places. You can monitor not only your brand name but how a product is performing and every time your brand is mentioned and what people are saying.
We are going to end with this advice – It’s always better to acknowledge and deal with the problem and focus on its prevention, which will always be easier than repairing damage already done.
If you want further information regarding how to protect your brand online, interested in selling more, or just want to have a chat with us, don’t hesitate to contact us.