Our Story

The history of our ecommerce company E-Motive dates to when Andrew Rowson, our CEO and founder, first worked for the family business in Coventry United Kingdom, helping his father sell auto parts around the local area. As an innovator, Andrew was always looking at ways that the business could expand, so in 2001, Andrew launched the family business on eBay UK.

The business quickly grew to become the first Automotive parts and accessories eBay UK seller to achieve £1m in sales, and from Andrew's passion for helping others, E-Motive was born in 2013 E-Motive has grown to support Brands, Manufacturers, Sellers, Marketplaces and Software Solution providers across the globe.

Today our experience and expertise make us arguably the No.1 choice to support you grow your online ecommerce presence.

The Leadership Team of Our Ecommerce Company

We have built a leadership team that comes to our ecommerce company from diverse experience and industries to bring together all the elements of supporting our customers, partners and employees. Our team is committed to our values and our goal is to deliver excellence and value to every aspect of the people we work with and support. Bringing this all together supports partnering with you to makes a difference.

Andrew Rowson - Ecommerce company CEO

Andrew Rowson

CEO & Founder

Ensuring oversight and guidance of
E-Motive's overall strategy to ensure our Employees, Customers and Partners receive real value in our interactions and collaborations.

My passion is innovating and creating value add solutions that inspire our people, customers and partners, to create success.

Gareth Owen - Ecommerce company CCO

Gareth Owen

Chief Operating Officer

At E-Motive, I am responsible for the delivery of our commercial strategy, optimizing our business processes and ensuring our services align closely with clients’ most critical needs.

My passion is inspiring employees and serving as a role model to inspire and empower peoples talents.

Ivo Roussev

Operations Director

Responsible for overseeing daily activities of the team to ensure the delivery of best in class service by ensuring a process of continual improvement is adhered to.

I am passionate about finding solutions that exceed our customer's expectations and delivers results that we are proud of that provide incremental value.

Elena Kyumyurdzhieva

Head of HR

Responsible for talent acquisition, employee development, satisfaction, and engagement, supporting the biggest ecommerce company asset - our people.

My passion is helping people through understanding their needs, finding the right match between talent and business demands.

Donna Pencheva

Head of Transformation

Responsible for working towards optimizing and executing B2B and D2C solutions for our clients, within each vertical we support as a business.

In parallel to that, I oversee the design and implementation of the organization’s social responsibility objectives underpinned by our E-Motive’s Value Proposition.


Alice Tahmizian

Head of Account Management

Responsible for keeping the customers' business in all marketplaces profitable, healthy and happy by coordinating the work priorities between all teams at E-Motive.

This is not just work for us, this is more a relationship we build with all of our colleagues and clients. Our main goal is to strive and achieve healthy relationships filled with amazing opportunities and results.

E-Motive as seen on